CF Kent had the bones of a heritage brand—built on relationships, trust, and a reputation for craftsmanship in the contract furniture world. But in a high stakes B2B market, where polished aesthetics and strategic positioning are non-negotiable, the brand needed more than credibility. It needed presence.
Studio Quiche was brought in to evolve—not erase—the CF Kent identity. The goal: create a bold, design-forward system that honored its history while signaling its future as a first-call collaborator for top-tier hospitality designers.
We began by reworking the brand’s foundation. Messaging shifted from purely functional to distinctly confident. A new tagline reframed the company as a co-creator—not a vendor—integral from ideation to installation.
Visually, the new identity plays in contrasts. A modernist-meets-organic kit of parts reflects CF Kent’s blend of engineered precision and human touch. A saturated primary color—unexpected in the space—cuts through a sea of neutrals, staking claim to design real estate with immediacy and style.
Beyond aesthetics, we delivered sales tools and digital assets built for conversion:
– Brand strategy & messaging
– Visual identity systeml
– Web design & content
– Sales collateral & pre-sell brochures
– Social strategy & campaigns
The result is a brand that leads with clarity, confidence, and composure—equipping CF Kent to step into larger rooms and more influential conversations.
cfkent.com
Team
Kristin Silva
Ashley Cee Domers
