"Candles serve a purpose of cluing people into the present moment — triggering nostalgia, they set a tone that captures a specific moment in time that people can grasp as memorable.”
Listening to a client's dream and applying a strategic action to make it a reality is one of our favorite process aspects!
Studio Quiche developed a brand around a candle line to address Chauncey’s concern about a neglected market (the gentlemen). We matched Chauncey’s story and personal “I got this” mental health mantra to a contemporary, sleek, and flexible aesthetic.
The unisex line includes self-care guidance via messaging. The branding system also lends to more considerable long-term product expansion: an ecstatic client and a quickly growing customer base.
We continue to work with Chauncey and their team.
