Brand Naming, Business Strategy, Identity, Packaging, Print Collateral

"Candles serve a purpose of cluing people into the present moment — triggering nostalgia, they set a tone that captures a specific moment in time that people can grasp as memorable.”
Listening to a clients dream and applying a strategic course of action to make it a reality is one of our favorite aspects of the process!

Studio Quiche developed a brand around a candle line to address Chauncey’s concern of a neglected market (the gentlemen). We matched Chauncey’s story and personal “I got this” mental health mantra to a contemporary, sleek and flexible aesthetic.

The unisex line includes self-care guidance via messaging. The branding system also lends to larger longterm product expansion. An ecstatic client and a quickly growing customer base.

We continue to work with Chauncey and their team.