Brand Strategy & Messaging, Corporate Identity

“Our world is changing at a breakneck pace. We need leaders that understand these complex changes and can steer us through them with experience, intelligence, and empathy. 

Mark Tracy is not afraid to speak truth to power and fight against corruption, hypocrisy, and fiscal irresponsibility.”
This assignment created a compelling brand mark for the Mark Tracy campaign. “It is important to do something different than the political norm.”

Inspired by comic book superheroes... we designed Mark Tracy’s campaign to describe everything surrounding his character and intentions: bold, exciting, changing, transitioning, moving, futuristic, colorful, and optimistic.

Mark Tracy (and the team) ended up loving the results!