Farm-to-table Rhode Island restaurant.
To design a well-organized, iconic menu that speaks to the guests and represents the restaurant.
In representing the farm-to-table origins... we designed “Oyster Topography!” a pattern that mimicked and married the shape of both the land and the product. Due to the high volume/at-capacity atmosphere, the menu is organized to make quick decisions. Also, due to the bright environment, the Menus were designed with floods of color to lessen the viewer’s eye strain (so that they wouldn’t reflect off of the sun and surrounding water), an issue with the previous white menus.*
The menu now serves as a tool for the restaurant customers to use and serves as an iconic piece found all over social media. This highly effective branding tool showcases and represents a unique and award-winning company.