PASQ

Brand Strategy & Messaging, Brand Identity

The main banner image for the case study. It shows the bird/mountain shape of the icon in white on top of a photograph of a mountain range with a dirt road trail winding through the valley.
Built for adventure.The world's first trailer designed and built from the ground up for ADV motorcycle travelers.
The prompt? A brand identity with a theme: migratory birds. At Studio Quiche, we quickly dove headfirst into researching flight patterns and documentaries about two-wheel travel. 

The results? An iconic, universal, and straightforward image that comes to life. Weaving the motion of bird flights with the pictures of mountainous landscapes. A concept unique to the client. If there’s one way to make an introduction into a new market, it’s to be different. We’re happy to have assisted in the journey.

Pasq's wordmark in black with a bird/mountain icon on a white background.The brand identity suite in bridge colors and variations including blues, high-visiblity yellow, forest green and burgundy reds.A photograph of a person riding a motorcycle with the branded pattern vignetting the image.Subway billboards showcasing the brand in a campaign style layout.A picture of a billboard showcasing both the brands wordmark and branded iconFour different variations of the brandmarks icons used often for social media