Brand Positioning, Strategy, Identity, Packaging, Web Design

Hydrate. Refresh. Relax. All Day Happy Hour. CBD sparkling water "a great alternative to beer and alcohol."
Bringing the energy of the Colorado athletic culture and landscape was at the core of this project.

A new business adventure for an outdoor enthusiast! Studio Quiche connected the founder's energy and personality to his product line. We created custom illustration work for the packaging line and developed a suite of logos, giving him a flexible and symbolic identity.

Result? An authentic look that sets Sundown apart from any other CBD soda water on the market. Jordan has since expanded the line and product reach.