UPROOT

Brand Naming, Strategy, Positioning, Identity

Plant-based sustainable milk company. "The future is plants"
Out of a need in the market, Uproot rooted! 
Studio Quiche worked alongside Uproots founders strategizing and selecting the name. We then created a brandmark symbolic of five shapes: leaf, seed, nut, bean, and grain. 
Uproot went on to win a statewide business competition. They’ve since relocated to NYC, where they continue to expand their market reach and product line. We look forward to working with them again!