Brand Naming, Strategy, Positioning, Identity

Plant-based sustainable milk company. "The future is plants"
Out of a need in the market Uproot simply rooted!

Studio Quiche worked alongside Uproots founders strategizing and selecting the name. We then created a brandmark symbolic of five shapes: leaf, seed, nut, bean and grain.

Uproot went on to winning a statewide business competition. They’ve since relocated to NYC where they continue to expand market reach and product line. We look forward to working with them again!