At first glance, O&G’s work channels American classics—most notably the Windsor chair. But spend a little more time with the collection, and something unexpected emerges: whimsy, character, and a quiet sense of humor hiding in the curves.
Studio Quiche was brought in to define the voice of this award-winning New England furniture brand. The goal wasn’t to reintroduce the furniture. It was to articulate the personality behind it.
We began with an immersive strategic evaluation—uncovering what loyal customers already knew: these pieces feel like companions. They age with you. They soften with time. They invite you to gather, linger, and look again.
The brand language became a bridge between traditional craft and modern storytelling. From strategic roadmaps to messaging foundations, we helped O&G translate its design ethos into a lasting voice—one that could carry across touchpoints, campaigns, and even casual word of mouth.
A brand with heirloom instincts and a contemporary twinkle—designed to be passed down in more ways than one.
– Brand Messaging & Voice Development
– Creative Strategy
– Campaign Language
– Brand Strategy Foundation
Team
Kristin Silva
Justine Closterman
Mike Schmitt
