Born out of open roads and off-grid ambitions, Roam set out to build something rare in the adventure space: a performance-first motorcycle trailer with soul. Designed for riders who chase horizons, not hype, the company needed a brand identity that felt as instinctive and free as the terrain they cross.
Studio Quiche partnered with the founders from the very beginning—when the name was still Roam and the first product line was deep in R&D. We knew the visual system would need to carry the brand through early-stage growth while planting seeds for long-term brand equity.
But the product was only half the story.
With a mission to donate a portion of profits to migratory bird preservation, we developed a narrative link between the natural world and the machines built to explore it. The identity system centered around a dynamic symbol: one that nods to both landscape and flight, movement and migration.
A high-visibility reflective palette made the brand as functional as it was expressive—tying directly into product design and rider safety. We also developed a campaign-ready brand system built around migratory species, allowing each product launch to align with a specific bird’s journey—a poetic touch grounded in purpose.
Built for movement, rooted in meaning—Pasq is more than a vehicle. It’s a philosophy of how to move through the world.
– Brand Identity Design
– Campaign System Development
– Naming & Brand Narrative
– Product-Integrated Branding
– Cause-Based Brand Strategy
Team
Kristin Silva
Justine Closterman
