The Next Street isn’t your average driving school—it’s a modern alternative to the state’s DMV process, offering a smoother, more human-centered path to getting licensed. Known for its upbeat culture and rapid growth, the company needed a cohesive brand system that could scale—from headquarters to homepage.
Studio Quiche was brought on to help shape that system—starting from the inside out.
Our first engagement focused on transforming The Next Street’s new headquarters into a bold, branded environment. With little more than the direction “make it fun,” we developed over 1,800 square feet of large-scale spatial graphics, turning architectural schematics into immersive brand moments. We brought the company’s core mantras—“Make it Easy, Make it Fun”—to life through custom illustrations and messaging that celebrated the joy and independence of driving.
Already recognized as a top place to work, The Next Street’s reimagined HQ helped deepen internal pride and reflect the vibrant culture the team had long cultivated.
That creative momentum paved the way for a full brand evolution.
We next led the refresh of The Next Street’s visual identity and messaging—balancing youthful energy with logistical clarity. Alongside updated typography, color systems, and custom icons, we developed an iconic new tagline:
“Ready? Let’s drive.”
The phrase became a cornerstone of the brand—equal parts invitation, motivation, and mindset.
Our final phase was a full website redesign. While The Next Street sourced their own development and SEO partners, we collaborated closely throughout to create a mobile-first, multi-tiered platform. The new site simplifies navigation for students and families, managing complex variables like age, state regulations, and course types.
A brand built for acceleration—from the classroom to company culture.
– Environmental Design
– Brand Identity & Messaging
– UX/UI Direction
– Tagline Development
– 360 Brand Evolution
thenextstreet.com
Team
Kristin Silva
Justine Closterman
Lindy Gross
Marina Cariello
Collaborating Development Team
Collaborating SEO Team
