When Tamim Teas first launched, their original packaging—designed by Studio Quiche—was striking. Elegant, expressive, and deeply illustrative, it left a strong first impression. But five years later, founder Liat came back to us with a surprising insight: the packaging was too beautiful. Customers admired it—but hesitated to use it.
It was time for a second act. One grounded not just in aesthetics, but in everyday use.
This rebrand went beyond visual refinement. We strategically researched and vetted new vessels and packaging structures—carefully balancing shelf presence, shipping efficiency, and daily usability. The goal: a format that felt intuitive for both the retailer and the tea drinker.
Botanical illustrations and ritual-inspired composition were reimagined with practicality in mind. The updated design is easier to stock, easier to ship, and easier to grab from the cupboard—without losing the brand’s emotional richness.
We also reworked the layout, replaced the brandmark, and leaned into a visual identity that embraced the intimacy of tea as a shared cultural experience.
A rebrand that finds beauty in use, not just on the shelf.
– Packaging Design
– Product Strategy
– Brand Refresh
– Sustainability-Focused CPG Design
Team
Kristin Silva
David Chiu
