Design Outside —
Design Outside —
Design Outside —
Brand Identity and Positioning for a Landscape Architecture Practice
Brand Identity and Positioning for a Landscape Architecture Practice
Brand Identity and Positioning for a Landscape Architecture Practice
Brief
Brief
Brief
Founded in New England and deeply informed by regional ecology, Design Outside came to Studio Quiche as a young and ambitious landscape architecture firm ready to define its own identity.
With a growing team and a portfolio gaining momentum, the firm needed a brand system that could evolve alongside the practice. One capable of adapting season to season and project to project, without losing coherence or intent.
The competitive landscape presented an additional challenge. Many firms in the category relied on a familiar visual language dominated by muted greens, minimalist sans-serif typography, and polished neutrality. While appropriate, the sameness made it difficult for emerging studios to establish distinction.
Design Outside needed a brand that reflected its rigor and sensitivity while clearly setting it apart.
Founded in New England and deeply informed by regional ecology, Design Outside came to Studio Quiche as a young and ambitious landscape architecture firm ready to define its own identity.
With a growing team and a portfolio gaining momentum, the firm needed a brand system that could evolve alongside the practice. One capable of adapting season to season and project to project, without losing coherence or intent.
The competitive landscape presented an additional challenge. Many firms in the category relied on a familiar visual language dominated by muted greens, minimalist sans-serif typography, and polished neutrality. While appropriate, the sameness made it difficult for emerging studios to establish distinction.
Design Outside needed a brand that reflected its rigor and sensitivity while clearly setting it apart.
Brand Identity
Visual Language Development
Positioning Strategy
Creative Direction
Strategy
Strategy
Strategy
The strategic opportunity was to move beyond expected visual cues without losing grounding or credibility.
Rather than defaulting to foliage tones or overt natural symbolism, we looked to how people actually experience landscapes. Light breaking through trees. Open sky. Reflections on water. Moments of contrast that guide the eye and shape memory.
From that insight, we developed a color palette built around atmospheric elements. Yellows, blues, and soft neutrals introduced clarity and openness into a category defined by restraint. The result was a visual language that felt fresh without feeling forced.
Typography played a complementary role. The system draws from traditional English letterforms, reinforcing the thoughtful, research-driven approach that co-founders Dennis and Tim bring to their work. The type choices signal intellect and discipline rather than decoration.
Throughout the process, the goal was balance. Intellect and craft. Structure and openness. Precision and growth.
The strategic opportunity was to move beyond expected visual cues without losing grounding or credibility.
Rather than defaulting to foliage tones or overt natural symbolism, we looked to how people actually experience landscapes. Light breaking through trees. Open sky. Reflections on water. Moments of contrast that guide the eye and shape memory.
From that insight, we developed a color palette built around atmospheric elements. Yellows, blues, and soft neutrals introduced clarity and openness into a category defined by restraint. The result was a visual language that felt fresh without feeling forced.
Typography played a complementary role. The system draws from traditional English letterforms, reinforcing the thoughtful, research-driven approach that co-founders Dennis and Tim bring to their work. The type choices signal intellect and discipline rather than decoration.
Throughout the process, the goal was balance. Intellect and craft. Structure and openness. Precision and growth.
Kristin Silva
Justine Closterman
Marina Cariello
Kristin Silva
Justine Closterman
Marina Cariello
Kristin Silva
Justine Closterman
Marina Cariello
Results
Results
Results
The resulting brand identity gives Design Outside a flexible and grounded system designed to grow with the practice.
Across applications, the brand communicates clarity, confidence, and thoughtful intention. It stands apart from category norms while remaining rooted in place and process.
The system supports the firm as it continues to expand its team and body of work, offering a visual foundation that can adapt over time without losing its point of view.
A brand built to grow wild, with purpose.
The resulting brand identity gives Design Outside a flexible and grounded system designed to grow with the practice.
Across applications, the brand communicates clarity, confidence, and thoughtful intention. It stands apart from category norms while remaining rooted in place and process.
The system supports the firm as it continues to expand its team and body of work, offering a visual foundation that can adapt over time without losing its point of view.
A brand built to grow wild, with purpose.
The resulting brand identity gives Design Outside a flexible and grounded system designed to grow with the practice.
Across applications, the brand communicates clarity, confidence, and thoughtful intention. It stands apart from category norms while remaining rooted in place and process.
The system supports the firm as it continues to expand its team and body of work, offering a visual foundation that can adapt over time without losing its point of view.
A brand built to grow wild, with purpose.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
Luluna Health —
Luluna Health —
Luluna Health —
Brand Identity, Packaging, and Long-Term Brand Development for a Sustainable Beverage Company
Brand Identity, Packaging, and Long-Term Brand Development for a Sustainable Beverage Company
Brand Identity, Packaging, and Long-Term Brand Development for a Sustainable Beverage Company
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