Whetstone Workshop —
Whetstone Workshop —
Whetstone Workshop —
Brand Identity and Digital Experience for a Precision Metal Studio
Brand Identity and Digital Experience for a Precision Metal Studio
Brand Identity and Digital Experience for a Precision Metal Studio
Brief
Brief
Brief
Whetstone Workshop is not a brand that seeks attention. With a portfolio spanning more than two decades of precision metal work, the studio is defined by quiet mastery, patience, and an uncompromising commitment to craft.
The challenge was not differentiation through volume or spectacle. It was preservation. Whetstone needed a brand presence that honored the work without competing with it, and a digital system capable of presenting a deep body of work with clarity and intention.
A conventional rebrand would have risked overshadowing the very qualities that define the studio.
Studio Quiche was brought in to create a brand framework rooted in restraint.
Whetstone Workshop is not a brand that seeks attention. With a portfolio spanning more than two decades of precision metal work, the studio is defined by quiet mastery, patience, and an uncompromising commitment to craft.
The challenge was not differentiation through volume or spectacle. It was preservation. Whetstone needed a brand presence that honored the work without competing with it, and a digital system capable of presenting a deep body of work with clarity and intention.
A conventional rebrand would have risked overshadowing the very qualities that define the studio.
Studio Quiche was brought in to create a brand framework rooted in restraint.
Brief
Portfolio Web Strategy
UX/UI
Web Design
Digital Art Direction
Strategy
Strategy
Strategy
The guiding principle was subtraction.
Rather than amplifying the brand voice, we focused on stepping aside. The system needed to support the work, not perform alongside it. Every decision was evaluated through a single question. Does this element help the work be seen more clearly?
Founder Kristin Silva collaborated closely with artists Maria and Isaac to develop a minimalist, tailored web experience that functions as a quiet frame rather than a focal point.
Key strategic decisions included:
Stillness over spectacle. The interface was designed to slow the viewer down and encourage focused engagement.
Structure as support. Custom sequencing logic guides visitors through the portfolio without imposing narrative or hierarchy.
Typographic discipline. Swiss-inspired typographic principles establish clarity, balance, and trust.
Muted materiality. A restrained palette of taupe and earth tones enhances the metalwork’s texture and form without visual competition.
The result is a system that privileges patience, precision, and respect for process.
The guiding principle was subtraction.
Rather than amplifying the brand voice, we focused on stepping aside. The system needed to support the work, not perform alongside it. Every decision was evaluated through a single question. Does this element help the work be seen more clearly?
Founder Kristin Silva collaborated closely with artists Maria and Isaac to develop a minimalist, tailored web experience that functions as a quiet frame rather than a focal point.
Key strategic decisions included:
Stillness over spectacle. The interface was designed to slow the viewer down and encourage focused engagement.
Structure as support. Custom sequencing logic guides visitors through the portfolio without imposing narrative or hierarchy.
Typographic discipline. Swiss-inspired typographic principles establish clarity, balance, and trust.
Muted materiality. A restrained palette of taupe and earth tones enhances the metalwork’s texture and form without visual competition.
The result is a system that privileges patience, precision, and respect for process.
Results
Results
Results
The Whetstone Workshop brand now functions as an unobtrusive vessel for the work itself.
The website invites a slower gaze and deeper attention, allowing each piece to stand on its own terms. Typography, layout, and interaction work together to create a contemplative digital environment that mirrors the studio’s physical practice.
Rather than introducing a louder brand presence, the new system reinforces Whetstone’s legacy through clarity, focus, and intentional absence.
This is a rebrand defined not by addition, but by restraint.
The Whetstone Workshop brand now functions as an unobtrusive vessel for the work itself.
The website invites a slower gaze and deeper attention, allowing each piece to stand on its own terms. Typography, layout, and interaction work together to create a contemplative digital environment that mirrors the studio’s physical practice.
Rather than introducing a louder brand presence, the new system reinforces Whetstone’s legacy through clarity, focus, and intentional absence.
This is a rebrand defined not by addition, but by restraint.
The Whetstone Workshop brand now functions as an unobtrusive vessel for the work itself.
The website invites a slower gaze and deeper attention, allowing each piece to stand on its own terms. Typography, layout, and interaction work together to create a contemplative digital environment that mirrors the studio’s physical practice.
Rather than introducing a louder brand presence, the new system reinforces Whetstone’s legacy through clarity, focus, and intentional absence.
This is a rebrand defined not by addition, but by restraint.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
Design Outside —
Design Outside —
Design Outside —
Brand Identity and Positioning for a Landscape Architecture Practice
Brand Identity and Positioning for a Landscape Architecture Practice
Brand Identity and Positioning for a Landscape Architecture Practice
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